Evidence-based, strategic analysis of real estate tech disruptor Compass.
Inside Compass
An epic, five-part strategic analysis in one easy to read whitepaper.
Agent Efficiency Study
A comprehensive look at Compass' agent productivity.
Inside the Compass IPO
A report containing all of my thoughts, observations, and insights on the Compass IPO.
Compass IPO Briefing
Purchase a recording of my evidence-based webinar on the Compass IPO.
Articles & Analysis
Further analysis of Compass.
Compass Growth Strategy
Compass’ fundraising prowess sets it apart from its peers. It is one of the select few real estate tech companies that has raised over $1 billion in equity (Opendoor is another), and counts SoftBank as one of its investors. Compass raised its first capital in 2012, but it was not until recently that it started raising mega rounds: $550 million in 2017 and a further $400 million in 2018.
With its first major cash injection in 2017, Compass began to lure top agents from other brokerages with high commission splits, bonuses, marketing funds, and stock options. Armed with even more funding in 2018, Compass began snapping up entire brokerages.
The vision, promise, and lure of Compass is that it’s a technology company, not a traditional real estate brokerage. And as a technology company, it will deploy tools unmatched by others in the industry. This potential competitive advantage will be key to attracting and retaining agents, and a cornerstone of the Compass strategy.
Using extensive data as evidence, part two of this series explores that singular, key question upon which this $4.4 billion company revolves: Is Compass a brokerage, or a technology company?