Zillow’s New Strategy: Insights, Implications, and Analysis
Zillow’s New Strategy: Insights, Implications, and Analysis
On March 8th I hosted Zillow’s New Strategy: Insights, Implications, and Analysis, an unbiased, evidence-based 60-minute webinar on Zillow’s strategic shift to iBuying. I dived deep into the strategy, numbers, and implications of Zillow's latest move, in addition to fielding questions.
Topics include:
Strategic rationale: Why the shift?
Zillow’s iBuyer opportunity: a deep dive into current and projected numbers.
Premier agent revenue growth grinds to a halt.
Reality check on market share predictions.
Key success metrics: holding time, purchase price, and offer conversion rates.
The billion-dollar seller lead opportunity.
Implications for real estate portals, Opendoor, other iBuyers, incumbents, and consumers.
For background, check out all of my past analysis on Zillow Offers, Opendoor, and the iBuyer business model.